Creator strategy
Campaign strategy shaped around your brand, your category, and the specific cities where your next customer lives.
Content calendarCategory audits
Pan-India influencer & meme marketing
India doesn't scroll from one city.
We cast, brief and manage nano, micro and regional creators in the language and city your audience actually lives in.
10,000+
creator videos delivered
500M+
combined reach
₹0.33
cost per view
Swiss BeautyCampaign
3M+
views on creator content
Where we cast
- Jaipur
- इंदौर
- Coimbatore
- తెలుగు
- নাগপুর
- Bhopal
- ಕನ್ನಡ
- কলকাতা
- Surat
- മലയാളം
- लखनऊ
- Kochi
- தமிழ்
- ગુવાહાટી
- Patna
- ନମସ୍କାର
- Nashik
- ᱚᱦᱟᱨ
- मराठी
What we do
Everything a creator-led campaign needs.
From casting to compliance, we run the full influencer pipeline, city by city, not just from six metros. Every campaign comes with a dedicated manager.
Creator casting & outreach
Nano, micro and regional creators sourced and vetted city by city, across Tier 1, 2 and 3 India.
Regional shortlistCreator management
Meme & trend marketing
Content fluent enough to travel from a metro Instagram feed to a small-town WhatsApp forward.
Meme pagesCommunity seeding
Regional & vernacular campaigns
Scripted and shot in the region's own language, so your brand sounds like it belongs there.
8 languagesContent briefing
Campaign management & compliance
Briefing, scheduling and ASCI-aware disclosure checks, handled end to end, city by city.
ASCI complianceDedicated manager
Analytics & reporting
Reach, engagement and cost-efficiency broken down by city and creator tier, so you know which region converts.
City-level reportsDiscovery rate
Campaign results
Real numbers, from campaigns we've run.
Client names withheld pending permission. Full decks, with content pieces and creator lists, are available on request.
Mumbai & DelhiCollege studentsBudget ₹3L
Campaign 1: College students, Mumbai & Delhi
- Influencer videos
- 300
- Cost per view (on reach)
- ₹0.60
- Non-follower discovery
- 73%
Bangalore & ChennaiBudget ₹2.7L
Campaign 2: Bangalore & Chennai
- Influencer videos
- 500
- Cost per view (on reach)
- ₹0.80
- Non-follower discovery
- 73%
- Brands served
- 100+
- Cities activated
- 20+
- Creator videos delivered
- 10,000+
- Combined reach
- 500M+
Where your audience actually is
Built for how Bharat scrolls.
Platform-specific strategy for the platforms Indian audiences actually use.
Primary format
Reels, carousels and Stories from creators your audience already follows, in their own city and language.
- Reels-led creator content
- Carousel & Story formats
- Hashtag & discovery strategy
Long-tail discovery
YouTube Shorts
Short-form video that keeps surfacing in regional-language search and suggested feeds long after posting.
- Creator shorts & integrations
- Category-led storytelling
- Cross-posted Reels content
Built to be shared
Meme pages & communities
Distribution through city and language-specific meme pages that put your brand where ads alone can't reach.
- Trend-jacked creative
- Community seeding
- Organic share-driven reach
How we work
Cast. Brief. Measure.
-
1
Free strategy outline
Tell us your brand, category and target cities. We reply within 24 hours.
-
2
You approve the shortlist
We source and vet creators for each market. You sign off on who represents you.
-
3
Brief & go live
Clear briefs, ASCI-aware checks, and content live on schedule. Reach usually starts in 1–2 weeks.
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4
Report by city
Full results at the 4-week and 8-week marks, broken down by city and creator tier.
In our clients' words.
“Multiple campaigns, consistently great results. A team that works actively.”
“Multiple campaigns, consistently great results. A team that handles mass campaigns actively.”
“Our goal was to reach college students, and the campaign with Social Arrow delivered the best results. The team was super active and working with them was a superb experience.”
About us
One system, city by city.
Social Arrow is a results-driven agency built around one system: cast the right creators, brief them properly, and measure everything. Our core is beauty, D2C and FMCG, and the same model works for home care, food, lifestyle and any category built on real-user trust.
- Single-city pilots welcome
- One point of contact
- ASCI-aware compliance
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How soon will we see results?
Most campaigns start delivering reach and engagement within 1–2 weeks of creator content going live. Full results, including saves, shares and conversion signals, are reported at the 4-week and 8-week marks.
Do you only work in Hindi and English?
No. Our creator bench covers Hindi, English, Tamil, Telugu, Kannada, Marathi, Bengali and Gujarati, depending on where your campaign runs.
Do you work with brands outside beauty and D2C?
Our core strength is beauty, D2C and FMCG, but the same casting and campaign model works for any category that benefits from real-household trust, including home care, food and lifestyle.
Which platforms do you manage?
Instagram is our primary platform, supported by YouTube Shorts and meme and community page distribution. We don't run TikTok campaigns, since the platform isn't available in India.
Do we need to provide creators?
No. We handle sourcing, vetting, outreach, negotiation, briefing and management. You approve the shortlist and the content; we run the rest.
Can we start with a smaller pilot?
Yes. We regularly scope single-city or single-region pilots before scaling into a full Pan-India rollout.
Get in touch
Let's make your brand a local name.
Tell us about your brand and goals. We'll reply within 24 hours with a free strategy outline.